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  • Diversify by Concept

    People shop for the same product for different reasons. Develop ad creatives based on a variety of motivations to appeal to different audiences.

  • Diversify by Format

    Businesses that work with creators to include partnership ads in their media mix reduce their cost per acquisition by 19% on average, and Reels ads help advertisers achieve a 51% median improvement in cost per incremental conversions for lower-funnel events.

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